Swift Action To Stop Gambling Harms - Don't Bank On It

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Reform supporters, doctor and crossbenchers are teaming up to promote action on gambling as a landmark report on its damages collects dust 1000 days on.


Angry at inactiveness, advocates of gambling reform are releasing research about gambling companies trying to increase their attract young women to highlight the need for immediate government intervention.


Late Labor MP Peta Murphy handed down a report into gambling damages in June 2023, which recommended phasing out online gaming advertising, suppressing inducements and establishing a nationwide framework.


None of the 31 recommendations has actually been responded to 1000 days later.


The federal government promotes its action on gambling reform, including banning charge card, introducing new taglines after ads and a self-exclusion register when it defends its record, however it hasn't dealt with the report's major recommendations.


Former interactions minister Michelle Rowland had actually worked up a policy that would have partly prohibited gaming ads, including through hourly caps, however this was torpedoed by the prime minister's intervention before it was made public.


Independent MP Kate Chaney will present a private member's expense prohibiting ads for online gaming services, enacting a suggestion of Ms Murphy's report.


The ban would be phased in over 3 years and use to free-to-air TV, social networks, streaming services and around sporting fields.


Australian Medical Association president Danielle McMullen said betting causes immeasurable damage to families as Australians lose $31.5 billion each year.


"The committee led by Peta Murphy was clear - partial restrictions do not work, and it is time to acknowledge that continuous industry pressure is hurting Australians," Dr McMullen stated.


Social media promotions including celebs and influencers were increasing betting's attract females, according to Deakin University research study after a qualitative panel survey of 525 Victorian females aged in between 18 and 40.


Using female celebs and influencers and content linked to females's interests made betting feel more socially appropriate and relatable, according to the research.


A 2nd research study discovered methods like celeb endorsements, betting inducements and direct-to-consumer marketing were normalising gambling, making it appear more favorable and increasing betting.


Survey individuals explained reward bets - in-app currency used by gambling business to increase an account's balance - making them seem like they had a higher opportunity of winning and that gaming was seen as a way to earn money in the context of cost-of-living pressures.


Independent senator stated the government's action was disgraceful.


"To see betting companies now targeting females in the very same way big tobacco did back then is troubling and wouldn't have actually occurred if the government had acted," he stated.


"There is no excuse for continuous inaction. Australians overwhelmingly support a full ban on gambling marketing and the Albanese government needs to proceed with providing it."